



By N2H

Rolls-Royce Motors

Here comes probably the most complicated business acquisition ever. Rolls Royce Motors was founded and created out of the ashes of the old Rolls Royce car manufacturer, which had been split into a jet engine manufacturing company, and the latter Rolls Royce was acquired by Vickers. However in 1998 Vickers sold Rolls Royce and they sold it to Volkswagen. Now, follow me here. BMW, a company that had already been a major supplier of parts to Rolls-Royce, was thought to have been the highest bidder until VW outbid them.

Well, what happened next was the Rolls-Royce PLC Jet Engine manufacturer decided to sell the trademarks for the Rolls-Royce name and the logo to BMW, while VW owned the grille and the mascot. This left VW with a mascot and grill, and BMW with the name and logo. A predicament that was resolved when BMW acquired the trademarks and mascot from VW, and VW got Bentley. So what happened was from 1998 to 2002 both companies cooperated and produced Rolls-Royce vehicles and parts until the divisions were split and Rolls-Royce was all BMW’s, whilst VW kept the Bentley.

Rolls-Royce Girl

During the VW join control era only two cars were produced, the Silver Seraph and the Corniche. Before that under the Vickers group there had been the Silver Spirit, the Silver Spur, and the Silver Dawn along with the Camargue and the continuing Phantom line along with the previous convertible Corniche II, III, and IV lines.

After the departure of Rolls-Royce from VW for good the brand was renamed from Rolls-Royce Motors to the new Rolls-Royce Motor Cars. During this time period the vehicles produced were of quality and thus far not many returns have been made, with both companies working on their asset and reputation of Bentley and Rolls-Royce. This quality of production would continue for both brands into their respective automotive companies.

Tags: Car Brands, Rolls Royce

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Rolls-Royce Motor Cars

Founded in 1998 Rolls-Royce Motor Cars is the most recent incarnation of the Rolls Royce brand; however from 1998 to 2002 it was jointly owned by VW and BMW. However BMW now owns the full rights and brand name to Rolls-Royce, so this article will look at BMW’s ownership since 1998. Having a grand old history dating back to 1906 between two friends who started an automotive business in England to ending up in Germany it has been, what could be said, a wild ride for the company. Ever still the luxury brand sought by many and owned by few today’s Rolls-Royce vehicles are of top standards.

In 2003 the brand under BMW released the all new Phantom, containing within it a 6.75 liter beast that was a V12, a BMW V12 mind you, while all the rest of the vehicle was unique and 100% Rolls-Royce. There was no trading of parts to scratch out a car, it was essentially the new car of Rolls-Royce designed and built from the ground up. Currently the price for a Phantom is about 250K in British pounds, and roughly 400-500k depending on market conditions in USD.

The latest development for the company are the Phantom Drophead coupe and the new planned four door model for the U.S. market priced at a low and quite affordable 250-330k US dollars. The Drophead Coupe is a convertible based on a prototype made for the centennial, and the current production model is fitted with a BMW V12 engine. It is a styled throwback to the 1930’s vehicles, and to me looks a little like the bat mobile.

Rolls-Royce Girl 1

Another recent development in addition to this and the four door is a production version of the 101Ex prototype concept car, another throwback to the 30’s styles, however it is not a convertible. The Ex101 doesn’t have any official figures on the engine, but it is estimated to have a 500+ hp engine, that is likely to be in the 700 range.

Tags: Car Brands, Rolls Royce

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Rolls-Royce

Founded in 1906 by Charles Rolls and his friend Henry Royce the first incarnation of Rolls Royce was that of a car manufacturer that started early in the history of the automotive industry. Their first car was the Silver Ghost that was manufactured from 1906 until 1925, and met great success – having a good number of vehicles built, totaling at over 6,000. By the mid 20’s they expanded to a new facility and later bought a rival car manufacturing firm called Bentley. In addition to manufacturing cars they also manufactured engines.

Many engines. In fact they manufactured their first aircraft engines at the dawn of the First World War, along with those made later for the Second World War, and during the depression era buildup to it. After the Second World War they continued to manufacture engines for smaller planes and also for much larger planes. In the 50’s and 60’s there was a merger with another company – but at this point it had split majorly from the car manufacturing aspect to form a separate entity.

From the 1910s they started with cars that were above the 30hp threshold, such as the Silver Ghost, which was followed by the Phantom I, II and III, whilst also servicing the lower class with a car they named the 20HP and then the 20/25 by the mid 30s. After this, in the economy class, came the 25/30 Wraith, followed by a cessation of production and total conversion to wartime effort with aircraft engines and armaments for the allied troops When the war ended the first vehicle off the assembly line was the premium classed Silver Eraith, followed by the premium Phantom lines that continued through the 70’s, along with the more standard Silver Dawn until the mid 50’s, followed by the Silver Cloud until 1960, and then the Silver shadow until 1980.

Rolls-Royce Girl

Until the 1970s Rolls Royce was an independent company, and it met its demise with the Vickers plc takeover, followed by VW’s takeover, and then BMW. Although not truly dead, the independent Rolls Royce Company no longer exists as of 1973.

Tags: Car Brands, Rolls Royce

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